The explosive growth of PropTech (or property technology) in recent years would make it hard for anyone involved in real estate to miss. Regardless of your role in the industry, tech is affecting the way job duties are fulfilled and business is done. For managers, technology is a force multiplier, helping individual employees connect with huge building communities and manage complex property systems. For brokers, technology helps prospect successfully and efficiently market properties. For owners and asset managers, technology can help identify inefficiencies and target investment dollars.
SmartKey Property is a complete end-to-end settlement service covering the entire purchaser’s settlement journey, from contract exchange to keys handover. In the short time since its inception, the company entered an exclusive partnership with JD.com to launch and manage a new JD property platform to list global projects to their 380 million active users. To leverage this opportunity, SmartKey required additional funding and a capital raising plan so it could transform the business model and expand the technical side of the company towards a platform with strong marketing automation, a stream lined onboarding process for global developers and master agents to list projects and portal for selected sellers to facilitate transactions.
Castian Global has worked with the SmartKey management team to guide them on the investment journey, providing information and market insights on capital raising in SE Asia, reviewing pitches as well as drafting and negotiating tailored investment documentation. As the company expands, Castian Global is excited to forge a long term relationship with this full service PropTech player.