Sustainability

Reflaunt

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Industry Insight

The fashion industry has a disastrous impact on the environment and is the second largest polluter in the world, just after the oil industry. And the environmental damage is increasing as the industry grows.

The global resale market is growing 24 times faster than traditional retail. However, there are solutions and alternatives to mitigate these problems. The first step lies in building awareness and willingness to change.

About Reflaunt

Reflaunt takes advantage of the high growth in the resale market, increases customers purchasing power and helps consumers enhance sustainability in the fashion industry.

Reflaunt’s technology connects brands to second-hand marketplaces. Shoppers resell past purchases directly from the brand’s website, earning shopping credits. The piece is rehomed and given a second life, taking fashion full circle.

Challenges

How We Helped

We have helped structure legal contracts for all types of business counterparts such as investors, retail clients, global fashion brands (including H&M, Balenciaga, LVMH) and employees (putting in place share option plans, flexible contract arrangements and internal company policies).

Castian Global has engaged actively with the Reflaunt team at the forefront of key business initiatives, aiding with the implementation of innovative and complex technology based solutions including blockchain, smart logistics and data protection.

Stephanie also needed a trusted and pro-active adviser to help integrate the specific needs of the business and strategic directions. Castian Global acts as a mentor and advisor, meeting regularly with Stephanie to review existing practices and explore ways to continue to enhance the business in the future.

Opportunities

Castian Global has not only been of enormous help in structuring legal contracts for all types of business counterparts such as investors, retail clients and employees, but has also given key advice on how to integrate our specific needs and strategic directions in all our legal documentation. Cash’s experience and understanding of start-ups coupled with her strong strategic & business thinking makes her a fierce advisor you will want around your company table.

Stephanie Crespin,
CEO & Founder, Reflaunt & Style Tribute

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